2. The cinematography is the most important part of a film, followed closely by the storyline
3. The audience prefer ambiguous trailers to ones that give away a lot of the film
4. The style of cinematography is important, with the choice of shots being significant too
5. Notable concepts of interest:
- storylines that allow you to escape into another world
- abstract and beautiful cinematography
- the unrealistic being made believable
- insight into a culture that I would not normally see
- 'blockbuster trailers spoil the movie as too much is given away'
- uncertainty and ambiguity
From looking at the data, I have concluded that the cinematography is extremely important in conveying a strong storyline. The artfulness and creativity of this is able to make a film visually beautiful and therefore allows it to be ambiguous.
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