Evaluation question 4

Final qu4 evaluation from Alleyn's School Film Studies Department

Evaluation question 3 - Poster and Magazine cover

I have interviewed some people from my target audience, asking them questions about the poster and the magazine: 

1. What grabbed your attention about the poster and magazine cover? What do you think the successful / effective aspects were?

2. What is your favourite aspect of the poster and the magazine cover?

3. What do you think could be improved / developed about the poster and magazine cover?

4. What connections can you draw between the two products?

I also collected some quantitative data from my questionnaire which I have put into charts below:

Evaluation question 3 - Trailer

Here is a presentation I have made in response to my qualitative audience feedback.

I also collected some quantitative data from my questionnaire which I have put into charts below:

These two responses are encouraging as the interest for independent, arthouse aesthetics are the largest in popularity. These, for me, are the most important factors in my own trailer. This therefore shows that I have succeeded in catering for my target audience's interests.

These two responses are also very good - my audience was able to decode which genre my film was, some even picking up that it was a combination of both arthouse and thriller.

In terms of editing, I felt as if my use of superimposition made it clear that the protagonist had taken the drug, as it was consistent throughout and made the visuals disconcerting. However, I thought that the strobe was the most striking and was the most obvious portrayal of the drug use. My audience feedback is successful here as my thoughts are reflected in their response.

I also asked my audience to outline the premise of the film in three bullet points.

I found this answer particularly interesting as this person mentioned a ‘moral dilemma’, which adds further substance to the narrative. I am pleased that they picked up on the exploitation point, as this is not make explicitly clear in the trailer, but is rather hinted at implicitly through James’s distress as well as the facial expressions and tone of voice from Andy:

1.     Illegal use of drug to acquire information for financial gain

2.     Young guy putting life at risk to earn money – moral dilemma

3.     Exploitation by older man

Other answers were very accurate, e.g.

1.     The young man is given a dangerous job by the older man

2.     He has to take the drug in order to do the job

3.     He might not survive

Another person actually managed to work out elements of the storyline that are not even mentioned in the trailer:

1.     There was a boy who works for an older man

2.     He needed the boy to test a drug which enhanced the brain

3.     He wanted to do this to prevent other companies from using / perfecting it first

These responses show that my trailer was successful in conveying my storyline, as my audience did not only give correct responses from the content in the trailer, but actually went as far to infer information about the later parts of the film that are not even mentioned or shown.

Evaluation question 2

Here I have created a presentation with a voiceover to analyse and evaluate the effectiveness of my main product and ancillary tasks.

Trailer presentation and questionnaire for audience feedback

We had a showing of my trailer this week, and I asked my audience to complete a questionnaire in order for me to collect audience feedback.

Questionnaire:

Evaluation question 1 - Magazine cover

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation question 1 - Poster

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation question 1 - Trailer

In what ways does your media product use, develop or challenge forms and conventions of real media products?





Some stills from my trailer:

Magazine influences

Magazine cover influence from Alleyn's School Media Studies Department

Titles influence (part two)

In continuation from my Prezi on titles and graphics, I have chosen to use Enter The Void as my influence to how my inter-titles will actually be presented on screen.

I loved the use of vibrant, bold colouring and wanted to use the same neon tones rather than settling for black/white.

For inter-titles to work, they must move in some way on the screen in order for the 'action' and movement in the trailer to continue to flow. 

Therefore, as well as having the colour flash and change, I also added another layer of writing to give a '3D' / interference effect. This gives the notion of double vision which reflects the theme of my film.

In FinalCut, I have written my inter-titles on a 'basic title' text box. To create the strobe effect, I have repeated this text over and over (in four different colours), each one lasting 0.2 seconds. On every third text box, I have added the second piece of text in order to create the interference.

You cannot see here, as these images are stills, but the colours flash as if they are a strobe.

(Please see my research and planning post on Enter The Void for detailed analysis).

This GIF gives a better idea of what the titles look like in the trailer.

I wanted to give the same strobe effect for my end title - this would give an intense, dramatic, punchy ending.

Poster influences

Poster influences from Alleyn's School Media Studies Department