Evaluation question 3 - Trailer

Here is a presentation I have made in response to my qualitative audience feedback.

I also collected some quantitative data from my questionnaire which I have put into charts below:

These two responses are encouraging as the interest for independent, arthouse aesthetics are the largest in popularity. These, for me, are the most important factors in my own trailer. This therefore shows that I have succeeded in catering for my target audience's interests.

These two responses are also very good - my audience was able to decode which genre my film was, some even picking up that it was a combination of both arthouse and thriller.

In terms of editing, I felt as if my use of superimposition made it clear that the protagonist had taken the drug, as it was consistent throughout and made the visuals disconcerting. However, I thought that the strobe was the most striking and was the most obvious portrayal of the drug use. My audience feedback is successful here as my thoughts are reflected in their response.

I also asked my audience to outline the premise of the film in three bullet points.

I found this answer particularly interesting as this person mentioned a ‘moral dilemma’, which adds further substance to the narrative. I am pleased that they picked up on the exploitation point, as this is not make explicitly clear in the trailer, but is rather hinted at implicitly through James’s distress as well as the facial expressions and tone of voice from Andy:

1.     Illegal use of drug to acquire information for financial gain

2.     Young guy putting life at risk to earn money – moral dilemma

3.     Exploitation by older man

Other answers were very accurate, e.g.

1.     The young man is given a dangerous job by the older man

2.     He has to take the drug in order to do the job

3.     He might not survive

Another person actually managed to work out elements of the storyline that are not even mentioned in the trailer:

1.     There was a boy who works for an older man

2.     He needed the boy to test a drug which enhanced the brain

3.     He wanted to do this to prevent other companies from using / perfecting it first

These responses show that my trailer was successful in conveying my storyline, as my audience did not only give correct responses from the content in the trailer, but actually went as far to infer information about the later parts of the film that are not even mentioned or shown.