Friday, 8 September 2017

Audience research - Trailers survey

Here is the link to my trailer survey for target audience research:

https://www.surveymonkey.co.uk/r/JK9GH7G

I sent the link to people around my age (15 - 25 years old), as the certification of my trailer is a 15, and the target audience is therefore 15 - 30 years old.

Q1. What is your favourite genre of film?


















The one 'other' response was Documentary.


Q2. What are the most important aspects of a trailer for you?



















The one 'other' response said, 'whether it gripped me from the start - I have to be immediately intrigued.'


Q3. What 'type' of trailers do you prefer?















The one 'other' response said, 'Ones that don't give away the plot and show the best parts of the film.'


Q4. What aspect of cinematography is most interesting to you?
















The two 'other' responses:
1. 'For me it's the locations but the colours that have been used within them, such as The Neon Demon in which the sets are carefully chosen and the whole aesthetic is really well thought out'.

2. 'I really like colour, but I hate the recent Zack Snyder films as he's put a dark red filter on them. It would have been good if it wasn't for that.'



Q5. What themes/storylines/concepts within film are most interesting to you? Why are you drawn to them? For example, 'I like films centred around teenage life in high school as it's realistic'.





Q6. Give examples of three trailers that you enjoyed and enticed you to see the film.




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