Trailer influence - The Runaways

The Runaways

Genre: Drama

Narrative: Based on the true story of Joan Jett (Kristen Stewart) and Cherie Curry (Dakota Fanning) forming the band 'The Runaways' in 1970s Southern California. 

Unique selling point: The rock and roll music (by The Runaways) used as the soundtrack rolls the trailer forward in a fun and upbeat way. As there is a lot of performing throughout the film, a lot of coloured lights are used, too.

Target audience: 15s and over

Music: A variety of songs by The Runaways have been used; California Paradise, Dead End Justice, Crimson and Clover, and Cherry Bomb. This mix of rock and roll music by the band themselves gives the trailer a raw, homemade feel which reflects themes of the film. 

Shot types / camera angles: My favourite shots are of the girls on stage due to the dramatic coloured lighting, but I also love all the close ups - this is because you are able to see their bright make up and their haircuts, outfits etc, making the 70s style of the trailer clear. I especially like the opening shot of Joan running down the street at 0:12, as well as Cherie painting on a Bowie lightning bolt in the mirror at 0:10. I think the use of mirrors is quite sophisticated, which is why this is such a strong opening shot.

Pace: The pace remains the same throughout.

Dialogue: Voices from the characters are used throughout the trailer to shape the basic narrative. This works together with the voiceover.

Voiceover: The voice of Cherie is used, as she is the central character who's personal story is followed throughout the film. She speaks to the audience and tells us what the film is about.

Special effects: No obvious effects used.

Credits and inter titles: I really like the ident used at the beginning; the colours are punchy, and it is simple and fast - this also goes with the rest of the trailers visuals. The rest of the credits also match (black and red), as well as reflecting the gritty, rock and roll style of the trailer.