The Neon Demon
Genre: Drama/thriller
Narrative: Jesse moves to LA on her 16th birthday to launch a career as a model. She then faces the wrath of the other models who envy her youthful and innocent beauty, which forces her to toughen up.
Unique selling point: Certain scenes use shots which toe the line between reality and fantasy, e.g. when Jesse is being photographed and is seemingly standing in a void (0:25 in trailer). Another example is when she is walking in a dark room with lights behind her - there is no context to this scene; it is purely used for the aesthetics (0:34 in trailer).
Target audience: over 18s
Music: 'Becoming' by Cliff Martinez is used - this is ambient, soundtrack music so it works well for background sound which does not take over the voiceover and the visuals of the trailer. It is subtle but loud enough to be effective.
Shot types/camera angles: A lot of wide shots are used which show the importance of the composition and space within a shot. The shots in this trailer are very crisp and clean cut, which reflects the beauty of the models in the film.
Pace: The trailer begins slow before speeding up in the last third - however, the soundtrack remains the same throughout, so the pace is quite steady throughout the whole trailer.
Dialogue: Speech from the modelling agent is used to set up the basis of the trailer (the fact that Jesse wants to model). Voices from Jesse and a model is then used around half way to set up the darker side of the story (the jealousy.)
Voiceover: The dialogue and voice over cross over, as the internal voices are used over the top of a montage of shots as well as showing glimpses of the actual conversation. There is no external voice.
Special effects: The wide shot that I mentioned above seems to have used special effects in order to make the white screen look like a void.
Credits and inter titles: I do not like the titles in this trailer - the colours, aesthetics (glitter/sequins) and font do not match the slick, crisp style of the rest of the trailer. They distract from the simplistic beauty and give the wrong idea of the themes of the film.
Shot types/camera angles: A lot of wide shots are used which show the importance of the composition and space within a shot. The shots in this trailer are very crisp and clean cut, which reflects the beauty of the models in the film.
Pace: The trailer begins slow before speeding up in the last third - however, the soundtrack remains the same throughout, so the pace is quite steady throughout the whole trailer.
Dialogue: Speech from the modelling agent is used to set up the basis of the trailer (the fact that Jesse wants to model). Voices from Jesse and a model is then used around half way to set up the darker side of the story (the jealousy.)
Voiceover: The dialogue and voice over cross over, as the internal voices are used over the top of a montage of shots as well as showing glimpses of the actual conversation. There is no external voice.
Special effects: The wide shot that I mentioned above seems to have used special effects in order to make the white screen look like a void.
Credits and inter titles: I do not like the titles in this trailer - the colours, aesthetics (glitter/sequins) and font do not match the slick, crisp style of the rest of the trailer. They distract from the simplistic beauty and give the wrong idea of the themes of the film.
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