Magazine title

'Nobody knows anything... not one person in the entire motion picture field knows for certain what's going to work. Every time out it's a guess, and, if you're lucky, an educated one'. 

- William Goldman, Adventures in the Screen Trade

My magazine title came from seeing this quote - it made me think that the filmmaking process is full of surprises and accidental ideas, which is amazing as it is not always rigidly formulaic, and therefore allows creativity to shine through.

I also like this quote as it is reassuring that nobody really knows what they are doing! Therefore, I thought 'Mug's Game' would be a witty, satirical name to use - as everybody is really just guessing...

I have chosen to use 'futura' - a modern, sans seriff, lower case font. This is influenced from 'indie', alternative magazines such as 'i-D' and 'the gentlewoman.'

I like this aesthetic as it is simple but bold, and compliments the visuals rather than distracting from them.